"This is the first model in the British wool sector thinking first about giving the farmer more money which they can knit back into the business or community." Brannach Olann

From farm gate to shop front, we all have a responsibility to do our best

Farmer

We grow British Wool

We are a dynamic group of 600 farmers that campaign for a greater recognition of British Wool.

We are part of a community of breeders who believe in good animal husbandry, reducing routine antibiotic use and supporting local biodiversities.

“I’m so pleased to see companies adopting a more responsible approach to sourcing wool and to know that it’s been grown in the best environments.” Georgie

Find out more

WOOL BUYER | BRANNACH OLANN

We explore and buy British wool types specified for an end use

We are a small team of wool buyers with a big vision to create a new model of business that supports evolutionary agriculture and market transparency.

Led by Alan Walsh, the team has over 40 years of international wool buying experience complimented with a dedicated network of suppliers.

The declining value of wool has refocussed Brannach Olann’s purpose and operations. They see that by investing more time and resources into their grower relationships, the output is a superior wool fibre, traced with care.

The environmental and ethical business aspirations of Brannach Olann and H.Dawson are to directly benefit the environment and ensure we leave a legacy of accountable business for generations to come.

SUPPLIER | H.DAWSON

We design and supply traceable British wool products

We are an established wool based team committed to delivering products which promote environmental and social change. We work together with suppliers and customers to design ingredient products created from British wool and eco fibres.

Since 1888, the Dawson family has supplied the finest to the coarsest wool globally.

In recent years, fourth generation, and advocate to regenerative agriculture, Jo Dawson has widened the portfolio of wool based businesses in which they have an involvement.

These include the iconic Axminster Carpets, the original manufacturer and inventor of the Axminster weave;  HDWool Active Insulation, a provider of sustainable and performance-led garment insulation; and the core raw material supply business H. Dawson Natural Fibre Technologies.

It was Jo’s early experience with farm life that created an intuitive connection to the land. He believed there was a better way to grow fibres which gave back to the land. This developing vision has transformed the business as the first supplier to offer traceable British wool, eco fibres and ecological technologies. Offering natural fibre solutions diminishes the reliance on man-made fibres and reduces microplastics in the ocean.

By 2025 the company’s vision is to source traceable wool and eco-fibres from farms practising regenerative agriculture techniques.

PRODUCER

We handle British wool to make product

Hypnos are a long-established family business with an illustrious Royal history to be proud of. And they pour it all back into our design and craft to hand build the most comfortable beds in the world. Handmade in our Buckinghamshire workshops, you’ll find Hypnos mattresses and beds in the best yachts, palaces and hotels all over the world as well as in homes like yours.

With their experience, Hypnos know how to choose the finest high performance materials. Hypnos only use sustainable, natural materials to craft exceptionally restful beds that will last. Over decades, Hypnos have refined the comfort features and style elements of our beds to a perfectly curated selection of design options. All you have to do is choose the ones that create the bed of your dreams.

PRODUCER

We handle British wool to make product

Woolroom is a rural retailer-based right in the heart of England. They believe there is a better way to do sleep and understand that rather than making a purchasing based on price, we should be thinking about what is going to deliver each individual the best night’s sleep, as well as what is going to have the best possible impact on this beautiful planet.

You’ll find a range of temperature regulating, hypoallergenic duvets, pillows and mattress toppers that are expertly hand-crafted to help you fall back in love with sleep – night after night. What’s more, you can buy with confidence knowing that your order will be delivered as naturally as possible, with absolutely zero synthetics. They also offer the UK’s only range of machine washable wool bedding.

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