A UNITED SUPPLY CHAIN, FROM FARM GATE TO SHOP FRONT.

THE WOOLKEEPERS INITIATIVE HAS BEEN BROUGHT TOGETHER TO ESTABLISH A BETTER WAY OF DOING BUSINESS SO THAT EVERYONE IN THE SUPPLY CHAIN BENEFITS AND FEELS CONNECTED.

THIS MODEL PROVIDES SOURCING INTEGRITY, PAYS A FAIR PRICE FOR WOOL, COMMUNICATES FARM PROVENANCE AND DEVELOPS POSITIVE ANIMAL WELFARE.

WE PROVIDE TRACEABLE WOOL THROUGH GROUPS

Our environment is best suited to grow wool on mountains, moors and paddocks. We have smaller flock sizes than merino farming. In fact, our geographical wool clip is estimated at 85% less then Australia. Because of this, we group farmers together by fibre quality, breed, animal welfare perspective, as well as farm & land assurance. The Woolkeeper supply ecology believes in maximum waste recovery. And so, during processing we combine groups together if there is left over wool fibres. These guidelines allow us to process commercial quantities and pay a higher premium to the farmer.

Each time we process wool we create a unique blend, identifiable by the above traits and farm location.
The wool is chosen only from our group of Woolkeepers.
To keep things simple, we give this a group number.
This number helps us tell you exactly who has helped grow your wool.
Within each group we feature a lead farmer or shepherd to reflect the diversity behind British wool.

"YOU FIND THAT NATURE BUFFERS FOR HARD TIMES"

Angus MacKay

Red Tractor is the UK’s biggest farm and food standards scheme, covering the full farm supply chain including animal welfare, food safety, traceability and environmental protection. They are a small, not-for-profit company, set up by the food industry in 2000 after a spate of foodscares. The Red Tractor logo provides a simple signpost for consumers to identify food that has been produced in the UK and comes from a trustworthy and safe source.

While historically Red Tractor has focused on responsible sourcing for British food and drink, over the years they have seen value in sharing their experience of supporting traceable value chains in other farming sectors. As a result in 2019 Red Tractor developed an additional set of standards, in partnership with wool experts H.Dawson, which for the first time tracks the wool journey from Red Tractor assured farms to shop front. H.Dawson and Brannach Olann champion the best of British fibre sourcing and Red Tractors traceable wool assurance has been designed to add real value back into the wool industry, so that there’s a recognisable industry standard which farmers can be benchmarked against and paid a premium for. Together with these new wool traceability standards, the Woolkeepers Initiative aims to nurture relationships between shepherd, flock, wool, community and manufacturer to bring value back into British wool.

Edwards

  • Farmer No: 13196
  • Breed of sheep: Texel
  • KG of wool 2019: 247
  • Flock size: 120

Edwards

  • Farmer No: 13199
  • Breed of sheep: Texel
  • KG of wool 2019: 247
  • Flock size: 120

Jones

  • Farmer No: 13275
  • Breed of sheep: Texel
  • KG of wool 2019: 2611
  • Flock size: 1200

Jones

  • Farmer No: 13234
  • Breed of sheep: Texel
  • KG of wool 2019: 724
  • Flock size: 330

Jones

  • Farmer No: 13238
  • Breed of sheep: Mule Cross
  • KG of wool 2019: 553
  • Flock size: 240

Jones

  • Farmer No: 13215
  • Breed of sheep: Suffolk
  • KG of wool 2019: 1008
  • Flock size: 500

Vaughan

  • Farmer No: 13147
  • Breed of sheep: Texel
  • KG of wool 2019: 550
  • Flock size: 270

Thomas

  • Farmer No: 13263
  • Breed of sheep: Texel
  • KG of wool 2019: 379
  • Flock size: 190

Davies

  • Farmer No: 13251
  • Breed of sheep: Texel
  • KG of wool 2019: 237
  • Flock size: 110

MacKay

  • Farmer No: 2002
  • Breed of sheep: Romney
  • KG of wool 2019: 5227
  • Flock size: 2000

Edwards

  • Farmer No: 13325
  • Breed of sheep: Mule Cross
  • KG of wool 2019: 824
  • Flock size: 400

Fullerton

  • Farmer No: 17014
  • Breed of sheep: Texel Cross
  • KG of wool 2019: 3562
  • Flock size: 1781

Jeffery

  • Farmer No: 17038
  • Breed of sheep: Blackface
  • KG of wool 2019: 1090
  • Flock size: 545

Torwoodlee

  • Farmer No: 17018
  • Breed of sheep: Mixed
  • KG of wool 2019: 2315
  • Flock size: 1158

Muircleugh

  • Farmer No: 17010
  • Breed of sheep: Cheviot
  • KG of wool 2019: 1735
  • Flock size: 868

Marsdon

  • Farmer No: 17031
  • Breed of sheep: Texel Cross
  • KG of wool 2019: 878
  • Flock size: 439

Hendry

  • Farmer No: 17064
  • Breed of sheep: Mule Cross
  • KG of wool 2019: 2005
  • Flock size: 1003

Christianson

  • Farmer No: 17029
  • Breed of sheep: Mule Cross
  • KG of wool 2019: 3485
  • Flock size: 1743

Currie

  • Farmer No: 17026
  • Breed of sheep: Mule Cross
  • KG of wool 2019: 2900
  • Flock size: 1450

Middleton

  • Farmer No: 17019
  • Breed of sheep: Texel Cross
  • KG of wool 2019: 746
  • Flock size: 373

Young

  • Farmer No: 17041
  • Breed of sheep: Texel Cross
  • KG of wool 2019: 446
  • Flock size: 223

Ruciman

  • Farmer No: 17001
  • Breed of sheep: Cheviot
  • KG of wool 2019: 3465
  • Flock size: 1733

Cox

  • Farmer No: 1016
  • Breed of sheep: Suffolk
  • KG of wool 2019: 2111
  • Flock size: 714

Sturgess

  • Farmer No: 1001
  • Breed of sheep: Dorset
  • KG of wool 2019: 116
  • Flock size: 51

Tom

  • Farmer No: 17059
  • Breed of sheep: Swale
  • KG of wool 2019: 7748
  • Flock size: 3200

Pocock

  • Farmer No: 8114
  • Breed of sheep: Dorset
  • KG of wool 2019: 816
  • Flock size: 400

Coward

  • Farmer No: 8076
  • Breed of sheep: Suffolk
  • KG of wool 2019: 2764
  • Flock size: 1400

Godwin

  • Farmer No: 8069
  • Breed of sheep: Suffolk Cross Mule
  • KG of wool 2019: 5651
  • Flock size: 2800

Warren Farming

  • Farmer No: 8063
  • Breed of sheep: Mixed
  • KG of wool 2019: 3117
  • Flock size: 1560

Burrough

  • Farmer No: 8052
  • Breed of sheep: Texel Cross
  • KG of wool 2019: 3314
  • Flock size: 1700

Langdown

  • Farmer No: 8046
  • Breed of sheep: Suffolk
  • KG of wool 2019: 1600
  • Flock size: 800

Eyre

  • Farmer No: 8042
  • Breed of sheep: Dorset
  • KG of wool 2019: 3622
  • Flock size: 1800

Dyson

  • Farmer No: 8008
  • Breed of sheep: Aberfield
  • KG of wool 2019: 4796
  • Flock size: 2400

Gould

  • Farmer No: 8003
  • Breed of sheep: Dorset
  • KG of wool 2019: 1113
  • Flock size: 560

A&J Estates

  • Farmer No: 8002
  • Breed of sheep: Mixed
  • KG of wool 2019: 934
  • Flock size: 470

Baille

  • Farmer No: 6047
  • Breed of sheep: Suffolk Cross
  • KG of wool 2019: 1293
  • Flock size: 650

Waygood

  • Farmer No: 6032
  • Breed of sheep: Dorset
  • KG of wool 2019: 723
  • Flock size: 360

Bussell

  • Farmer No: 6020
  • Breed of sheep: Suffolk Cross
  • KG of wool 2019: 618
  • Flock size: 257

Pettinjohn

  • Farmer No: 6018
  • Breed of sheep: Suffolk
  • KG of wool 2019: 208
  • Flock size: 104

Day

  • Farmer No: 6007
  • Breed of sheep: Mixed
  • KG of wool 2019: 281
  • Flock size: 140

Davey

  • Farmer No: 4035
  • Breed of sheep: Swale
  • KG of wool 2019: 700
  • Flock size: 465

Howlett

  • Farmer No: 5056
  • Breed of sheep: Romney
  • KG of wool 2019: 1975
  • Flock size: 800

Cole

  • Farmer No: 5001
  • Breed of sheep: Hexham black face
  • KG of wool 2019: 2665
  • Flock size: 2000

Mitchell

  • Farmer No: 1058
  • Breed of sheep: Clun Cross
  • KG of wool 2019: 768
  • Flock size: 412

Hole

  • Farmer No: 1062
  • Breed of sheep: Dorset
  • KG of wool 2019: 688
  • Flock size: 410

Ludwell

  • Farmer No: 1043
  • Breed of sheep: Mule Cross
  • KG of wool 2019: 937
  • Flock size: 470

Longdown

  • Farmer No: 1036
  • Breed of sheep: Suffolks
  • KG of wool 2019: 565
  • Flock size: 800

Haskall

  • Farmer No: 1033
  • Breed of sheep: Dorset
  • KG of wool 2019: 1261
  • Flock size: 226

Elford

  • Farmer No: 1030
  • Breed of sheep: Dorset
  • KG of wool 2019: 843
  • Flock size: 420

Cox

  • Farmer No: 1016
  • Breed of sheep: Suffolk Mule
  • KG of wool 2019: 2111
  • Flock size: 714

Cox

  • Farmer No: 1015
  • Breed of sheep: Suffolk Mule
  • KG of wool 2019: 428
  • Flock size: 205

Kendall

  • Farmer No: 1005
  • Breed of sheep: Dorset
  • KG of wool 2019: 690
  • Flock size: 515
  • Annual Clip: 690

Frampton

  • Farmer No: 1002
  • Breed of sheep: Scotch Mule
  • KG of wool 2019: 657
  • Flock size: 341
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