A UNITED SUPPLY CHAIN, FROM FARM GATE TO SHOP FRONT.

WE PROVIDE TRACEABLE WOOL THROUGH GROUPS

Our environment is best suited to grow wool on mountains, moors and paddocks. We have smaller flock sizes than merino farming. In fact, our geographical wool clip is estimated at 85% less then Australia. Because of this, we group farmers together by fibre quality, breed, animal welfare perspective, as well as farm & land assurance. The Woolkeepers® supply ecology believes in maximum waste recovery. And so, during processing we combine groups together if there is left over wool fibres. These guidelines allow us to process commercial quantities and pay a higher premium to the farmer.

Each time we process wool we create a unique blend, identifiable by the above traits and farm location.
The wool is chosen only from our group of Woolkeepers®.
To keep things simple, we give this a group number.
This number helps us tell you exactly who has helped grow your wool.
Within each group we feature a lead farmer or shepherd to reflect the diversity behind British wool.

We narrate the story of our organic wool growers through the Woolkeepers ™ initiative.
H.Dawson, Brannach Olann and the farmers certify organic wool through recognised agricultural and textile standards.

Organic certification provides authenticity that the wool being used is organically grown and processed. With people increasingly looking for transparency in what they buy, certification is becoming essential for retailers. To be certified organic, the supply chain of a raw fibre from field to finished product and wholesale must be certified at every touchpoint to ensure it meets a set of standards.

Our farmers grow our wool organically by following the EU organic regulations, covering both food and farming. Our farmers are audited by 3rd party certification bodies to ensure they are meeting all the required organic standards.