THE WOOLKEEPERS® INITIATIVE HAS BEEN BROUGHT TOGETHER TO ESTABLISH A BETTER WAY OF DOING BUSINESS SO THAT EVERYONE IN THE SUPPLY CHAIN BENEFITS AND FEELS CONNECTED.
THIS MODEL PROVIDES SOURCING INTEGRITY, PAYS A FAIR PRICE FOR WOOL, COMMUNICATES FARM PROVENANCE AND DEVELOPS POSITIVE ANIMAL WELFARE.
WE PROVIDE TRACEABLE WOOL THROUGH GROUPS
Our environment is best suited to grow wool on mountains, moors and paddocks. We have smaller flock sizes than merino farming. In fact, our geographical wool clip is estimated at 85% less then Australia. Because of this, we group farmers together by fibre quality, breed, animal welfare perspective, as well as farm & land assurance. The Woolkeepers® supply ecology believes in maximum waste recovery. And so, during processing we combine groups together if there is left over wool fibres. These guidelines allow us to process commercial quantities and pay a higher premium to the farmer.
Each time we process wool we create a unique blend, identifiable by the above traits and farm location.
The wool is chosen only from our group of Woolkeepers®.
To keep things simple, we give this a group number.
This number helps us tell you exactly who has helped grow your wool.
Within each group we feature a lead farmer or shepherd to reflect the diversity behind British wool.
WE ARE THE WOOLKEEPERS OF Group 016
Godwin
Small
Rainbow Wood
Burrough
Padfield
Eyre
Blakeney
Doggrell
Dyson
A & J Estates
Baxter
Wright
Hobbs
Bowen
Lloyd
Lewis
Powell
Hughes
Adam
Marshall
Cowie
Williams
Alford
Alford
Jones
Davies
Williams
Griffiths
Williams
Pierce
Williams
Bridgman
Beare
Griffin
Cleave
Barriball
Cleave
Harris
Tuck
Ash
Hodgkins
Lulworth Castle
Close the loop and find out what we made?
The Woolkeepers® initiative has captured both transparency and traceability in a unique wool assurance scheme which traces wool from farm gate to shop front. Our visibility within the supply chain ensures compliance with safety, sustainability and welfare requirements. Each time we process wool, we create a unique identifier which traces the batch back to farm, as well as forward to our customer.
This batch of wool went to Hypnos Wool Origins Range
Hypnos are a long-established family business with an illustrious Royal history to be proud of. And they pour it all back into our design and craft to hand build the most comfortable beds in the world. Hypnos has taken the next step in its commitment to sustainability by partnering with Red Tractor Food and Farming standards in an industry first that has seen the brand create the pioneering Origins Collection. This range of mattresses uses the most responsibly sourced materials possible, including 100% British wool that’s traceable right back to Red Tractor assured farms.
