THE WOOLKEEPERS® INITIATIVE HAS BEEN BROUGHT TOGETHER TO ESTABLISH A BETTER WAY OF DOING BUSINESS SO THAT EVERYONE IN THE SUPPLY CHAIN BENEFITS AND FEELS CONNECTED.
THIS MODEL PROVIDES SOURCING INTEGRITY, PAYS A FAIR PRICE FOR WOOL, COMMUNICATES FARM PROVENANCE AND DEVELOPS POSITIVE ANIMAL WELFARE.
WE PROVIDE TRACEABLE WOOL THROUGH GROUPS
Our environment is best suited to grow wool on mountains, moors and paddocks. We have smaller flock sizes than merino farming. In fact, our geographical wool clip is estimated at 85% less then Australia. Because of this, we group farmers together by fibre quality, breed, animal welfare perspective, as well as farm & land assurance. The Woolkeepers® supply ecology believes in maximum waste recovery. And so, during processing we combine groups together if there is left over wool fibres. These guidelines allow us to process commercial quantities and pay a higher premium to the farmer.
Each time we process wool we create a unique blend, identifiable by the above traits and farm location.
The wool is chosen only from our group of Woolkeepers®.
To keep things simple, we give this a group number.
This number helps us tell you exactly who has helped grow your wool.
Within each group we feature a lead farmer or shepherd to reflect the diversity behind British wool.
WE ARE THE WOOLKEEPERS OF Group 019
Taylor
Kennedy
Bonn
Steel
Duncan
Ferguson
Bell
McKerrow
Bonsor
Brown
Bryce
Close the loop and find out what we made?
The Woolkeepers® initiative has captured both transparency and traceability in a unique wool assurance scheme which traces wool from farm gate to shop front. Our visibility within the supply chain ensures compliance with safety, sustainability and welfare requirements. Each time we process wool, we create a unique identifier which traces the batch back to farm, as well as forward to our customer.
This batch of wool went to a rural retailer bases in the heart of England to make home interior products.
