A UNITED SUPPLY CHAIN, FROM FARM GATE TO SHOP FRONT.

THE WOOLKEEPERS® INITIATIVE HAS BEEN BROUGHT TOGETHER TO ESTABLISH A BETTER WAY OF DOING BUSINESS SO THAT EVERYONE IN THE SUPPLY CHAIN BENEFITS AND FEELS CONNECTED.

THIS MODEL PROVIDES SOURCING INTEGRITY, PAYS A FAIR PRICE FOR WOOL, COMMUNICATES FARM PROVENANCE AND DEVELOPS POSITIVE ANIMAL WELFARE.

WE PROVIDE TRACEABLE WOOL THROUGH GROUPS

Our environment is best suited to grow wool on mountains, moors and paddocks. We have smaller flock sizes than merino farming. In fact, our geographical wool clip is estimated at 85% less then Australia. Because of this, we group farmers together by fibre quality, breed, animal welfare perspective, as well as farm & land assurance. The Woolkeepers® supply ecology believes in maximum waste recovery. And so, during processing we combine groups together if there is left over wool fibres. These guidelines allow us to process commercial quantities and pay a higher premium to the farmer.

Each time we process wool we create a unique blend, identifiable by the above traits and farm location.
The wool is chosen only from our group of Woolkeepers®.
To keep things simple, we give this a group number.
This number helps us tell you exactly who has helped grow your wool.
Within each group we feature a lead farmer or shepherd to reflect the diversity behind British wool.

"FOR US ITS NOT ABOUT NUMBERS. ITS ABOUT QUALITY. WE HAVE A DUTY TO DO OUR ABSOLUTE BEST."

GEORGIE STURGESS

Langdown

  • Farmer No: 8046
  • Breed of sheep: lowland
  • KG of wool: 1600
  • Flock size: 800

Waygood

  • Farmer No: 6032
  • Breed of sheep: lowland
  • KG of wool: 723
  • Flock size: 360

Small

  • Farmer No: 8063
  • Breed of sheep: hybrid
  • KG of wool: 3117
  • Flock size: 1560

Burrough

  • Farmer No: 8052
  • Breed of sheep: hybrid
  • KG of wool: 3314
  • Flock size: 1700

Gould

  • Farmer No: 8003
  • Breed of sheep: lowland
  • KG of wool: 1113
  • Flock size: 560

Baille

  • Farmer No: 6047
  • Breed of sheep: hybrid
  • KG of wool: 1293
  • Flock size: 650

Bussell

  • Farmer No: 6020
  • Breed of sheep: hybrid
  • KG of wool: 618
  • Flock size: 257

Pettinjohn

  • Farmer No: 6018
  • Breed of sheep: lowland
  • KG of wool: 208
  • Flock size: 104

Day

  • Farmer No: 6007
  • Breed of sheep: lowland
  • KG of wool: 281
  • Flock size: 140

Hendry

  • Farmer No: 17064
  • Breed of sheep: hybrid
  • KG of wool: 2005
  • Flock size: 1003

Young

  • Farmer No: 17041
  • Breed of sheep: hybrid
  • KG of wool: 446
  • Flock size: 223

Jeffery

  • Farmer No: 17038
  • Breed of sheep: mountain
  • KG of wool: 1090
  • Flock size: 545

Marsdon

  • Farmer No: 17031
  • Breed of sheep: hybrid
  • KG of wool: 878
  • Flock size: 439

Christianson

  • Farmer No: 17029
  • Breed of sheep: hybrid
  • KG of wool: 3485
  • Flock size: 1743

Currie

  • Farmer No: 17026
  • Breed of sheep: hybrid
  • KG of wool: 2900
  • Flock size: 1450

Middleton

  • Farmer No: 17019
  • Breed of sheep: hybrid
  • KG of wool: 746
  • Flock size: 373

Torwoodlee

  • Farmer No: 17018
  • Breed of sheep: hybrid
  • KG of wool: 2315
  • Flock size: 1158

Fullerton

  • Farmer No: 17014
  • Breed of sheep: hybrid
  • KG of wool: 3562
  • Flock size: 1781

Muircleugh

  • Farmer No: 17010
  • Breed of sheep: hill
  • KG of wool: 1735
  • Flock size: 868

Runciman

  • Farmer No: 17001
  • Breed of sheep: hill
  • KG of wool: 3465
  • Flock size: 1733

Hole

  • Farmer No: 1062
  • Breed of sheep: lowland
  • KG of wool: 688
  • Flock size: 410

Mitchell

  • Farmer No: 1058
  • Breed of sheep: hybrid
  • KG of wool: 1028
  • Flock size: 510

Ludwell

  • Farmer No: 1043
  • Breed of sheep: hybrid
  • KG of wool: 937
  • Flock size: 470

Langdown

  • Farmer No: 1036
  • Breed of sheep: lowland
  • KG of wool: 565
  • Flock size: 800

Haskall

  • Farmer No: 1033
  • Breed of sheep: lowland
  • KG of wool: 1261
  • Flock size: 600

Elford

  • Farmer No: 1030
  • Breed of sheep: lowland
  • KG of wool: 843
  • Flock size: 420

Cox

  • Farmer No: 1016
  • Breed of sheep: hybrid
  • KG of wool: 2111
  • Flock size: 714

Cox

  • Farmer No: 1015
  • Breed of sheep: hybrid
  • KG of wool: 428
  • Flock size: 205

Kendall

  • Farmer No: 1005
  • Breed of sheep: lowland
  • KG of wool: 1170
  • Flock size: 1170

Frampton

  • Farmer No: 1002
  • Breed of sheep: hill
  • KG of wool: 657
  • Flock size: 341

Sturgess

  • Farmer No: 1001
  • Breed of sheep: lowland
  • KG of wool: 116
  • Flock size: 51
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